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A business without a plan is like a ship without a rudder, whichever way the wind blows is the way the business is likely to go. Most business owners take a hit or miss approach when it comes to marketing. This not only wastes time and money, but in these competitive times it can result in a fatal blow to your business.

To help your business succeed, you must develop a marketing system to reduce the threats and exploit the opportunities. To accomplish this task this workshop will provide you with a nuts and bolts, step-by-step plan of what you must do to not only survive but thrive!

Arnold Sanow, MBA, has worked with hundreds of companies like yours to develop workable business and marketing strategies. In addition, he has delivered over 2,500 workshops on topics relating to business and marketing. He is a frequent guest in the media including; The Wall St. Journal, USA Today and the CBS evening News. In addition, he is the author of 5 books, including the bestseller, “Marketing Boot Camp”. He is the president of The Business Source, Inc., in Vienna, Virginia and an adjunct professor at Georgetown University in Washington DC.

To make sure you stay on the right track, Arnold’s workshop will provide the following:

•  Development of a marketing audit - where is your business now?
•  7 market research techniques to find out about your customers & competitors.
•  Step-by-step directions in developing a marketing plan for your business.
•  Mind mapping to expand your creativity.
•  4 steps in the buying decision process.
•  Specific marketing strategies to increase your income - now!
•  To make your plan work -- follow up! -- follow up!
•  6 key ingredients to get customers, keep them and get enthusiastic referrals.
•  All the forms and templates you’ll need to develop your own plan immediately.
•  Plus... How to move from a being just another “commodity” to a company where customers seek you out.

Contact Arnold today for booking information!