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Marketing Boot Camp and Follow Up
Option one takes place at your site or at a hotel/resort near your location. It starts with a complete overview and moves to an intensive, interactive and informative session that lasts for 2 days. It's a "real life" MBA program with practical and proven, "how to" information you can easily implement and develop into your own unique marketing
system. We will work hard, but every participant will end up with his or her own marketing plan and strategy that they can implement immediately. After the initial program is over, we will meet 30 days later for one four-hour follow-up session (optional) and then again 60 days after that for another four-hour session (optional) to reinforce the message and make sure everyone is on track with their personal
plan. If you take the follow up option or not all participants will have unlimited access to
Arnold Sanow by phone, fax or e-mail for questions, concerns and review of their plans. Specifically, we will cover such areas as: (actual topics are based on your companies unique needs)
• The 3 laws of relationship marketing
• Specific ideas to create business ... NOW!
• Positioning vs. competing
• Networking
• Getting free publicity
• Marketing on the internet
• Winning communication skills
• Maximizing your contacts
• Creating an advocate system
• How to do your own public relations
• Becoming at least a"little bit famous"
• Getting business to come to you
• Using body language to develop "likeability and trust"
• Determining your communication style and how to adapt it to others...
• Speaking to groups to get business
• The 12 most common mistakes presenters make
• How to follow up and stay in touch --- the "9/18" rule
• 6 strategies to get customers, keep them, and get unlimited referrals
• 25 ways to keep clients for life
• Developing strategic alliances
• How to be relentlessly customer driven
• Handling objections
• Closing sales
• Guidelines for the development of a personal marketing plan
The 2 day "Marketing Boot Camp", includes the following:
• Each participant will get a copy of "Keeping Customers For Life"
• A meeting prior to the session to develop the program to meet your unique needs
• A comprehensive workbook for each participant
• Sample forms, agreements, and marketing materials
• Advice on demand by fax, e-mail or telephone calls for one year
• 2 day session
• Individual consultations (optional)
• Follow-up sessions - 30 and 90 days later (optional)
• Free subscription to Arnold's on-line newsletter, "Bright Ideas"
- Each participant will receive a copy of Arnold's books, "Marketing Boot Camp" and "Nobody to Somebody in 63 days or less .. the ultimate guide to business networking and word of mouth advertising"
Arnold Sanow by phone, fax or e-mail for questions, concerns and review of their plans. Specifically, we will cover such areas as: (actual topics are based on your companies unique needs)
• The 3 laws of relationship marketing
• Specific ideas to create business ... NOW!
• Positioning vs. competing
• Networking
• Getting free publicity
• Marketing on the internet
• Winning communication skills
• Maximizing your contacts
• Creating an advocate system
• How to do your own public relations
• Becoming at least a"little bit famous"
• Getting business to come to you
• Using body language to develop "likeability and trust"
• Determining your communication style and how to adapt it to others...
• Speaking to groups to get business
• The 12 most common mistakes presenters make
• How to follow up and stay in touch --- the "9/18" rule
• 6 strategies to get customers, keep them, and get unlimited referrals
• 25 ways to keep clients for life
• Developing strategic alliances
• How to be relentlessly customer driven
• Handling objections
• Closing sales
• Guidelines for the development of a personal marketing plan
The 2 day "Marketing Boot Camp", includes the following:
• Each participant will get a copy of "Keeping Customers For Life"
• A meeting prior to the session to develop the program to meet your unique needs
• A comprehensive workbook for each participant
• Sample forms, agreements, and marketing materials
• Advice on demand by fax, e-mail or telephone calls for one year
• 2 day session
• Individual consultations (optional)
• Follow-up sessions - 30 and 90 days later (optional)
• Free subscription to Arnold's on-line newsletter, "Bright Ideas"
- Each participant will receive a copy of Arnold's books, "Marketing Boot Camp" and "Nobody to Somebody in 63 days or less .. the ultimate guide to business networking and word of mouth advertising"